Which email builder
to choose in 2025?
Mailizio, Stripo, BEE, Unlayer, Sarbacane — we objectively compare the leading email builders on the criteria that really matter for CRM teams at major brands.
Last updated: April 2025 — based on the public versions and pricing of each vendor.
In summary: which tool
for which need?
Feature by feature,
the real benchmark
We tested each tool on the criteria that matter most for professional CRM teams.
| Criteria | Mailizio FR | Stripo | BEE | Unlayer | Sarbacane |
|---|---|---|---|---|---|
| Drag & Drop editor | ✓ Advanced | ✓ Good | ✓ Good | ✓ Basic | ✓ Basic |
| Interactive modules (360°, video…) | ✓ Exclusive | ○ Partial | ✗ No | ✗ No | ✗ No |
| 360° product view | ✓ Yes | ✗ No | ✗ No | ✗ No | ✗ No |
| AI copy generation | ✓ Advanced | ○ Basic | ○ Basic | ✗ No | ○ Basic |
| Built-in competitive intelligence | ✓ Yes | ✗ No | ✗ No | ✗ No | ✗ No |
| Adobe Campaign connector | ✓ Native | ○ Export | ○ Export | ○ Export | ✗ No |
| Salesforce Marketing connector | ✓ Native | ○ Export | ○ Export | ✗ No | ✗ No |
| REST API | ✓ Full | ✓ Yes | ✓ Yes | ✓ Yes | ○ Limited |
| Real-time collaboration | ✓ Yes | ○ Partial | ✓ Yes | ○ Partial | ✗ No |
| Editorial calendar | ✓ Yes | ✗ No | ✗ No | ✗ No | ○ Partial |
| Deliverability checker | ✓ Yes | ✓ Yes | ○ Partial | ✗ No | ✓ Yes |
| Multi-brand / white-label | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | ○ Partial |
| French-language support | ✓ Yes | ✗ No | ✗ No | ✗ No | ✓ Yes |
| Entry-level price (€/month) | 290 € | ~19 € | ~30 € | ~72 € | ~69 € |
| Primary target | Enterprise / Large accounts | SMB / Mid-market | US Mid-market | Developers | French SMBs |
✓ = available · ○ = partial / limited · ✗ = not available. Source: official websites, April 2025.
What the table
doesn't show
Mailizio — The French enterprise benchmark
Mailizio is the only email builder on the market offering an interactive 360° product view in email — without any redirect, without any third-party application. Built for large brands and professional CRM teams, it combines exclusive interactive modules (carousel, video, multi-view cards), AI trained on luxury and fashion codes, and native connectors with the leading ESPs (Adobe Campaign, Salesforce, Brevo, Braze).
Its premium positioning (from €290/month) makes it the go-to tool for CRM teams that prioritise quality over price. Personalised onboarding and French-language support are decisive advantages for non-English-speaking teams.
✓ Best for: Fashion & Lifestyle, Tourism, Tech, Retail, Large groups
Stripo — The accessible challenger
Stripo offers a good drag & drop editor with a decent module library. The tool is well suited to freelancers and small teams wanting standard emails on a budget. However, it lacks advanced interactive modules and its ESP connectors remain limited to manual HTML exports.
✓ Best for: Freelancers, small teams, limited budgets
BEE (Beefree) — Good UX, US-centric
BEE offers a smooth user experience and good ergonomics. The tool has historically been oriented towards the US market and lacks certain critical connectors for the French market (Adobe Campaign Classic, Splio, Selligent). No advanced interactive modules.
✓ Best for: US teams, multi-channel exports (email + SMS)
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